We are an independently owned and operated bicycle business, which opened in 1982 in Cahaba Heights, Alabama. Our Mission? To sell the adventure of cycling through unparalleled service, excellent products, and cycling community involvement. Over the years our business has grown much like our home of Birmingham. We now offer four well staffed and stocked convenient locations throughout the Birmingham metropolitan area. Our desire to foster the growth of cycling in Birmingham is evident through our unmatched support of Birmingham's local cycling scene. Shop sponsorship of local cycling events and clubs ensures the sport of cycling in Birmingham will continue to grow. Our unrivaled commitment to excellent service earned us the honor of being ranked as one of the nation's top 100 independent bicycle dealers.